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Wow Shampoos: Are they really Chemical-free ?

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Wow Shampoos: Are they really Chemical-free ?

What are wow shampoo ingredients? Is it chemical-free?

The dermatocare team analyzed the ingredient list of Wow shampoo. Wow shampoos passed our assessment of safety and efficacy. However, they are not free of chemicals, as advertised.

WOW, shampoo has chemicals in the form of surfactants, preservatives, and conditioning agents.  Only the active ingredients used in the wow shampoo are natural. Unfortunately, 90% of organic or natural brands, including famous ones are not free from chemicals.

While safe, most variants of WOW shampoos have mild surfactants that might not effectively clean thick and oily hair.

Is Wow shampoo chemical-free?

We did an ingredient review of all variants of Wow shampoos. They have the following in common:


The cleansing ability of shampoos comes from surfactants, and 90% of shampoos use sulphate-based surfactants( like SLS, SLES, ALS) that can be harsh on your scalp.

Wow shampoos have the advantage of containing surfactants used in baby shampoos, like Sodium lauryl sarcosinate, Decyl glucoside, Disodium cocoamphoacetate, and cocoamidopropyl betaine. This can be beneficial in case of hair fall, premature greying, and damaged hair.


It is NOT possible to make a shampoo without preservatives but is possible to add safe preservatives to the shampoo.

Wow believes in later and, therefore, uses safer preservatives like Citric acid, sodium benzoate, and potassium sorbate. Unfortunately, most other shampoos use preservatives associated with cancer, organ toxicity or environmental toxicity, like Parabens, DMDM Hydantoin, Diazolidinyl urea, etc.


All WOW shampoos have anti-static agents like Polyquaternium-7, 43, etc., that help prevent frizzy hair.


All Wow shampoos have Argan Oil, Almond Protein, Shea butter, soy protein, and Almond Protein that help to nourish your scalp and prevent dryness.

What are the disadvantages of Wow shampoos?

Following are not disadvantages but limitations because of mild ingredients.


Wow shampoo is a gentle surfactant base shampoo that does not foam much. The advantage is gentle cleansing. However, most variants might not leave your hair squeaky clean, especially if your hair is lightly heavy or oily.

For example, Wow 10 in 1 shampoo made my hair very frizzy and dull. I gave this shampoo in a plastic bottle without revealing the name of the shampoo to 3 nurses working in my clinic. They also said it did not lather much despite using a large amount of shampoo and was difficult to remove. Only Wow Apple cider vinegar shampoo might suit thick and oily hair like mine.


You might need double the amount of usual shampoo because it does not lather easily.


We appreciate that most of the ingredients used in WOW shampoo is safe, but they have used color and fragrances in each variant. Therefore, avoid this shampoo if you have a fragrance allergy.

Wow shampoo variants

Wow Hair Strengthening Shampoo: For dry, dull, lusterless hair

UNIQUE ACTIVE INGREDIENTS: Almond oil, Argan oil, Olive oil, Shea butter, Vitamin E, Rosemary oil, Tea tree oil, D-Panthenol, Soya and Almond protein

COMPANY CLAIMS: WOW claims that Wow Hair Strengthening Shampoo helps repair weak, thin, and damaged hair and improves bounce and shine (wow website).

OUR INGREDIENT ANALYSIS: Yes, Wow hair strengthening shampoo helps in:

  • NOURISHING AND MOISTURISING with the help of various emollients and oils. Therefore, it is not for oily or thick hair.
  • REDUCING DANDRUFF with the help of tea tree oil.
  • REDUCE SCALP ITCHING with the help of rosemary oil and tea tree oil.

FULL REVIEW: Wow Hair Strengthening Shampoo Reviews

WOW Apple Cider Vinegar Shampoo: for silky hair

UNIQUE ACTIVE INGREDIENTS: Natural Apple cider Vinegar, Almond oil, Argan oil, Dimethicone

COMPANY CLAIMS: WOW Apple Cider Vinegar Shampoo brings silkiness, strength, and gloss to hair, according to the company.

OUR INGREDIENT ANALYSIS: WOW Apple Cider Vinegar Shampoo has the following benefits:

  • SHINE AND SILKY APPEARANCE: Apple cider vinegar might help make your hair shiny and silky. Can be used for thick or oil hair.
  • NOURISHES HAIR: with the help of Argan oil and almond oil.

FULL REVIEW: WOW Apple Cider Vinegar Shampoo Review

WOW Anti-dandruff Shampoo: for dandruff

UNIQUE ACTIVE INGREDIENTS: Undecylenamidoproplyl PEG- 2-Dimonium undecylenate, Tea tree oil

COMPANY CLAIMS: Best anti-dandruff shampoo for severe dandruff and hair fall

OUR INGREDIENTS ANALYSIS: Wow anti-dandruff shampoo has anti-dandruff action with the help of tea tree oil and Undecylenamidoproplyl PEG- 2-Dimonium undecylenate.

FULL REVIEW: Wow Anti-Dandruff Shampoo Review

WOW 10 in 1 shampoo: for normal hair

UNIQUE ACTIVE INGREDIENTS: Tea tree oil, Rosemary Oil, Soya protein, Almond protein, Argan oil

COMPANY CLAIM: Best shampoo for dandruff and hair fall that prevents excessive hair fall and nourishes the hair from root to tip.

OUR INGREDIENTS ANALYSIS: WOW 10 in 1 shampoo has the following benefits:

  • Anti-dandruff effect: This is achieved with the help of tea tree oil.
  • Nourishing effect: with the help of Rosemary Oil, Soya protein, Almond protein, and Argan oil. Therefore, it is not for oily or thick hair.

FULL REVIEW: WOW 10 In 1 Shampoo Review

WOW Coconut milk shampoo for dry lusterless hair

UNIQUE ACTIVE INGREDIENTS: Panthenol (Vitamin B5), Ethylene glycol monostearate, Coconut Milk Extract, Nettle leaf Extract, Saw Palmetto Extract, Jojoba oil, Aloe vera Extract

COMPANY CLAIMS: This herbal shampoo is 100% natural, ideal for treating dry hair & scalp without stripping vital natural oils.

OUR INGREDIENTS ANALYSIS: Wow coconut milk shampoo has the following benefits:

  • Moisturizing: Wow coconut milk shampoo has deep nourishing ingredients like Coconut Milk Extract, Jojoba oil, Aloe vera Extract, Almond oil, Argan oil and glycerin. Therefore, it not for oily or thick hair.
  • Anti-itching and soothing effect: This is achieved with the help of Nettle leaf extract and aloe vera extract.

FULL REVIEW:  Wow Coconut Milk Shampoo Review

WOW Frizz Defy Shampoo: dry, frizzy, and lusterless hair.

UNIQUE ACTIVE INGREDIENTS: D-Panthenol, Glycerin, Argan oil, Almond oil, phospholipids & Glycine Soya (soybean) Oil

COMPANY CLAIMS: Best shampoo for dry and frizzy hair ends

OUR INGREDIENTS ANALYSIS: Wow Frizz Defy Luster Shampoo has similar nourishing ingredients as all other variants like D-Panthenol, Glycerin, Argan oil, and Almond oil. Wow Frizz defy shampoo has two unique ingredients Soybean Bio-lipids and Soyabean oil. Soybean Bio-lipids coat your hair strands and MIGHT reduce frizziness.

FULL REVIEW:  WOW Frizz Defy Luster Shampoo Review

Wow Intensive Repair Shampoo: for damaged hair

UNIQUE ACTIVE INGREDIENTS: Almond oil, Argan oil, Phospholipids & Helianthus annus (Sunflower) seed oil, Phospholipids & Glycine soja (soyabean)oil (&) Glycolipids (&) Glycine soja (soybean) sterols

COMPANY CLAIMS: Wow Intensive Repair Shampoo revitalizes dull, damaged and degraded hair caused due to dyes, heat, chemicals, and pollutants.

OUR INGREDIENTS ANALYSIS: In addition to common ingredients in all variants, It also has Sunflower & Soybean Biolipids that might help in nourishing and repairing your strands.

Overall, Wow Intensive repair shampoo might be a good option for damaged hair compared to harsh shampoos available in the market but expect a minimal change in the hair texture with this shampoo.

FULL REVIEW:  Wow Intensive Repair Shampoo & Revitalize Review,

Wow Total Radiance Shampoo- for dry, damaged hair

UNIQUE ACTIVE INGREDIENTS: Argan oil, Almond oil, Phospholipids & Helianthus annus (Sunflower) seed oil

COMPANY CLAIMS: to give the hair more gloss and silkiness and reduce breakage.

OUR INGREDIENTS ANALYSIS: The ingredient list of Wow Total Radiance Shampoo is similar to other variants, particularly of Wow Intensive repair shampoo

FULL REVIEW:  Wow Total Radiance Shampoo Review

Wow Sunscreen shampoo for sun-damaged hair.

UNIQUE ACTIVE INGREDIENTS: Polyquaternium- 68, Behentrimonium chloride, Olea europaea (olive) fruit extract, Argan oil, Almond oil

COMPANY CLAIMS: Wow Satin Sunshade sunscreen shampoo provides intensive protection for the hair against UVA and UVB radiation damages caused by sun exposure. Wow claims that Olive Fruit Extracts have natural microparticles that create a protective shield against UVA & UVB radiations that prevents dryness, dullness, split ends, breakage, hair fall & discolouration hair.

OUR INGREDIENTS ANALYSIS: Our analysis showed that Olive oil has an SPF of 7 which might not be enough to provide sun protection. Moreover, the contact time is too short for shampoo to absorb into hair.

FULL REVIEW: Wow Satin Sunshade Sunscreen Shampoo Review


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